Canon India is widening its join with camera lovers within the nation, to improve the family penetration of compact digital cameras, which is abysmally low in opposition to different developed international locations.

The digital camera penetration ratio among the many mid-income households in India is barely 35 per cent, whereas in Japan, it was 300 per cent with a median three digital cameras in a household. In India, it was one camera for a three-member household, stated Kazutada Kobayashi, President and CEO, Canon India.

The camera penetration within the US was 120-150 per cent, whereas the determine stood at 200 per cent in Europe. Moreover, all of the developed international locations have over 100 per cent camera penetration ratio, he stated, quoting a survey carried out by the corporate.

Kobayashi attributed the late entry of digital cameras in India after 2007 as a purpose for the gradual market progress. “It will take some time to take off the digital camera wave in the country, even as the market offers a tremendous potential for players like Canon to explore it fully,” he informed BusinessLine.

However, he went on to add that the sales of Canon’s small compact level and shoot camera have shaken a bit main to a 30 per cent shrinkage within the wake of the booming smartphone sales. At the identical the time digital SLR camera enterprise has not been impacted, as an alternative, it registered a 30 per cent development, thanks to frequent buyer migration from smartphones to extra superior SLR cameras for capturing high quality footage.

Kobayashi was right here to inaugurate the corporate’s seventh set up of digital photograph printing Dreamlabo 5000.

Canon, which accomplished 20 years of operations in India, has generated a turnover of 2,600 crore within the final fiscal, witnessing a double digit development. The firm hopes to replicate the efficiency this yr with extra focus on enterprise of copier, private printer, industrial printers.

Dedicated store

As a part of the technique to deliver prospects to its fold, the corporate has began organising devoted store Canon Image Square for promoting merchandise.

“We have already opened 250 shops throughout the country and the number will touch 290 by the end of this year,” he stated, including that plans are afoot to introduce High Zoom ratio and underwater camera to revive the market.